Ultimate Dubai Back‑to‑School Savings Guide: Uniforms, Bags, Eyewear & More

Welcome to the 2025 Back‑to‑School Season in Dubai! Whether you’re a student, a parent, or just planning, our HEU App roundup brings you the latest deals and discounts on everything you need: uniforms, tech, online courses, eyewear, and more. Let’s jump right in and save big!

2. Emirates Pass Offers for School

Emirates Pass (available to Emirates passengers with valid boarding passes from April 1 to September 30, 2025) unlocks hundreds of discounts across Dubai.

While not all partners target school essentials, it’s worth keeping your pass handy when exploring the city because you may grab surprise savings on everything from sports stores to electronics. Here are the best deals you can grab with your boarding pass:

• Skechers – 15% off on comfy, durable shoes perfect for school days.

• The Children’s Place – 15% off stylish and affordable school clothing for kids.

• Herschel – 15% off their iconic, durable backpacks — a back-to-school must-have.

• Kipling – 25% off on trendy, functional backpacks and accessories.

• Crocs – 20% off comfy footwear for kids and teens.

• Hush Puppies – 15% off smart, long-lasting school shoes.

• Beverly Hills Polo Club - 15% discount on single bill value up to AED 500, and 20% on value more than AED 500.

• Costa Coffee – 15% off your favorite coffee — because moms deserve a pick-me-up during school prep runs.

💡 Tip: Always carry your boarding pass when shopping — Emirates Pass discounts apply across many brands and dining outlets in Dubai.

3. Mega Back-to-School Sales Across Retail

• Noon.com (Aug 18–31): Up to 70% off stationery, 50% off fashion, 60% off groceries, and huge discounts on beauty, books, sports, and toys. Bank customers (ADCB, Emirates NBD) get additional perks and raffles (e.g. win a year’s school fees). 

• Carrefour: Offers ongoing deals on supplies, lunchboxes, and tools. 

• Mumzworld: Bundles on school bags, lunchboxes, stationery—discounts up to 80%. 

• FirstCry: Up to 70% off on bags, shoes, apparel, books, lunch boxes, and more. 

• Nesto Supermarkets: Back‑to‑school deals on bags, stationery, notebooks—valid across UAE through September 7

4. Eyeglasses & Vision Needs for school

• Alensa.ae: Eyeglasses clearance sale — discounts up to 50% on brands like Carrera, Gucci, Calvin Klein, Hugo Boss, Lacoste. 

• Eyewa.com: Buy‑1‑Get‑1‑FREE offer on eyeglasses, sunglasses, and contacts. 

• Al Jaber Optical (via Fazaa): Free eye tests and up to 40% off selected brands, plus up to 20% off sunglasses, frames, and lenses

• Moorfield Eye Hospital - Discount up to 50% with all Fazaa Cards

• Magrabi - 15% discount with Fazaa Cards

• Vision and Style Opticals - 20% discount on non-sale products with World Credit Card , Red Credit Card, Air Arabia Platinum Card, Highflyer Platinum Card, Emirates Skywards World Elite Credit Card, Debit Mastercard And also check on heu app ALL the Opticals in UAE with discounts!
  

• Essilor Optical Supplies

• Eye Conic Opticals

• R Eyes Opticals

• Modern Opticals

• Al Jaber Optical

• Etihad Optical Vision

• Dubai Optical

• Al Amin Opticals

• Aster Opticals

• Badr Al Samaa Opticals

• Tri Vision Opticals

• REvive Optical

• Al Amin Opticals

• Badr Al Samaa Opticals

• Optic One

• Orange Opticals

• Rouhani Opticals Co

• Naas Opticals

• Aroma Optical

• Barakat Optical

• Salam Optical

• Lens and VIsion Optical Trading

• Emirates Optical

• Al Noor Optical

• Crystal Vision

• Pure Optical

• Zo and Mo Opticals

• Team Thai Optical

• Aster Clinic

5. Credit/Debit Card & School Benefits

• FAB GEMS Co‑branded Mastercard: Pay GEMS tuition fees in advance to save up to 4.25%, plus 0% interest payment plans, education protection, and rewards. 

• Related, Star International School, Mirdif offers 10% tuition discount for Fazaa cardholders, ESAAD, Al Futtaim, Al Ghurair staff, and 20% for Emirates Platinum Card holders. 

• GEMS schools like Royal and Wellington Academy also support the FAB co‑branded cards for similar 4.25% fee discount. 

  Other School Cashback Deals:

• Al Ittihad National Private School

• Dubai Schools Mirdiff

• Dubai British School Emirates Hill

• Clarion School

• Apple International School

• Dubai British School Jumeirah Park Foundation

• American School of Creative Science

• Dubai School AlBarsha

• Greenfield International School

• Foremarke School

• Dubai Scholars Private School

• Al Mawakeb School

• Raffles International School

• Jumeirah Baccalaureate School

• American School of Dubai

• Al Ittihad Private School

• Raha International School - Khalifa City Campus

• Collegiate American School

• Sheffield Private School Finance

• Uptown INternational School

• Oxford School

• Ignite School

• Springdales School LLC

  
  
  
  

  CBD Super Saver Credit Card (Visa)

  
  

  • Pay ≥ AED 12,000 in education fees within 45 days of account opening and get up to AED 1,500 cashback.

  • Earn up to 10% cashback on education, bills, groceries, and fuel (capped at AED 600/month).

  • Also includes airport lounge access, travel insurance, and retail privileges.

  • Offer valid from August 1 to September 30, 2025.

    
    
  
  

  SIB Mastercard Covered Card

  
  

  • Up to 10% cashback on school/university fees: capped at AED 1,000 for spends over AED 25,000, or 5% cashback (up to AED 500) for lower amounts.

  • Choose 6 or 12-month 0% installment plans with low fees (2–3%).

  • Offer valid until May 31, 2025.

  
  

  Emirates NBD Credit & Debit Cards

  
  

  • Shop school essentials online/in-app and enjoy 0% installment plans.

  • Use codes:

    
    

    • ENBD25 for 25% off (up to AED 100) at Sun & Sand Sports or Under Armour.

    • ENBD10 for 10% off (up to AED 100) at DropKick.

7. Visa Discounts on Tech & Computers

• Sharaf DG (FAB & Dubai First Credit Cards): Enjoy up to 10% off on electronics when paying with FAB or Dubai First credit cards—5% on smartphones, laptops, tablets, desktops, printers, monitors, and smart electronics; plus 10% on other electronics. (Minimum spend AED 1,500; max discount AED 150)   .

• Jumbo Electronics (Emirates NBD Credit Cards)

  Back‑to‑School offer: Use Emirates NBD cards online or in-store to get 10% instant discount (capped at AED 300) on laptops, tablets, accessories. Spend AED 2,000+ and bag bonus vouchers: AED 600 Musafir travel, AED 500 at Tanishq, AED 100 at Titan.  .

• Noon.com: Noon accepts Visa cards (Emirates NBD, FAB, Mashreq, ADCB, ADIB) for online purchases. You’ll have access to No-Cost EMI, app-exclusive deals, coupons, and occasional cashback—ideal for buying laptops, devices, and study gear.

8. Online Learning & Courses

Check the blogpost with all the instruction and links here!

• FutureLearn

Visa cardholders can score 20% off short online courses on FutureLearn using the promo code FUTURELEARN20. Valid until September 30, 2025.  

• edX

Get 15% off on individual courses (excluding full programs and certain branded tracks) using the code VISA15. Applicable to over 2,500+ courses.

• Skillshare

New users enjoy 25% off an annual subscription to Skillshare with Visa.

• GetSmarter (2U)

Enroll in selected short courses with 15% off using the promo code 2UESGSVISA15.

• British Council

Use Visa to pay tuition fees via the specified link and get 10% off English language courses. 

Download HEU App now to track live deals, earn cashback, and never miss a student discount in Dubai!